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Ben Lanier|The Digital Inc.

Want to Win the Marketing Game? Here's the Playbook!

Published 8 months ago • 1 min read

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Mastering the Game: Content Marketing, AI Tools, and Timeless Advertising Wisdom

1.

I ran across this awesome guide from Copyblogger on how to use content marketing as a small business owner. Look around town and in most cases you’ll notice small businesses in your market and to be frank, there’s not a lot that separates what they do from each other. If another competitor is in your market, who will win when your services and prices are comparable? Most likely it’s the company that can win in the marketing game, in the inbox, and on social.

​A Simple Guide To Content Marketing For Small Businesses | Copyblogger​

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2.

Okay, so I guess this is the issue for guides. These are kinda dense, so choose which one you want to chew on first. This one from Hubspot is all about tools. AI tools that is. The good thing about this guide is that it gives a list of the pros and cons of each app.

​The 11 Best AI Tools for Small Businesses and How to Use Them | Hubspot​

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3.

I was reading, Ogilvy on Advertising this weekend and this quote really resonated with me.

“I asked an indifferent copywriter what books he had read about advertising. He told me that he had not read any; he preferred to rely on his own intuition. ‘Suppose, I asked, ‘your gall-bladder has to be removed this evening. Will you choose a surgeon who has read some books on anatomy and knows where to find your gall-bladder, or a surgeon who relies on his intuition? Why should our clients be expected to bet millions of dollars on your intuition?"

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That's great, I mean anything you do you gotta study your craft to be a true professional.
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Alright, that's all I have for today.

Let's keep it rollin'

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-Ben Lanier, The Digital Inc.

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Ben Lanier|The Digital Inc.

Main Street Biz + Tech

Over a decade in highway construction with a focus on merging technology and innovation. There may be more trucks and heavy equipment in my day to day, but the approach works for all businesses on Main Street.

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