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Over a decade in highway construction with a focus on merging technology and innovation. There may be more trucks and heavy equipment in my day to day, but the approach works for all businesses on Main Street.
Hey folks, Good day and Good Monday... but... You don’t need to go viral to grow your business. In fact, some of the best marketing strategies are the ones we forget — or assume are outdated. In this issue, I’m breaking down a few simple tactics that still work for small businesses, especially if you're in construction, home services, or any people-facing business. Simple Marketing for Small Business: Back to the Basics Right ↓ TikTok ain’t for everybody — and that’s okay. There, I said it....
Mastering the Game: Content Marketing, AI Tools, and Timeless Advertising Wisdom 1. I ran across this awesome guide from Copyblogger on how to use content marketing as a small business owner. Look around town and in most cases you’ll notice small businesses in your market and to be frank, there’s not a lot that separates what they do from each other. If another competitor is in your market, who will win when your services and prices are comparable? Most likely it’s the company that can win in...
August 6th ChatGPT and Work: How My Kids Helped Me Get Started "Things have changed." AI is here, or as some might say, "The robots are coming." But honestly, it's not that extreme. Here's what I've noticed: My kids are growing up with the internet like it's just another part of their lives. They don't say, "I need to get on the internet." They just pick up a tablet or whatever device we have lying around and hop online. One day, one of my kids asked me to grab my phone and ask Siri what a...