Here’s the truth nobody wants to tell you about business:
It’s a game.
That's right, it's a game of money. That’s what keeps the world spinning. That’s what puts food on your table and keeps the lights on.
But here’s what most people miss—it’s not just about having the best product or service. I’ve seen guys that are just "Regular Joes Smoes" outsell the competition by 3-to-1. Why? Because they understood the game better.
The game is simple: Can you sell something to someone at a profit?
That’s it. Everything else is just window dressing.
The way you market it. The way you dress it up. The way you write about it. How you talk to customers. How you follow up. It’s all part of the same game.
I watched a contractor I know struggle for years. Great work, good prices, finished projects on time. But he couldn’t explain why someone should call him instead of the other guy. His marketing wasn't the best. His truck looked rough. His website was from 2000.
His son took over. New truck wrap. Better website. Started asking happy customers to tell their neighbors. Within six months, he had more work than he could handle.
Same company. Same skills. Just a younger generation running the business. With a different approach to the game.
Here’s how you play it right:
Treat it like what it is—a game. A journey, if you will. Every “no” teaches you something. Every customer complaint shows you what to fix. Every competitor gives you something to study.
The guys and gals who win aren’t always the smartest or the most talented. They’re the ones who keep taking reps.
On a practical level, here’s what that looks like:
Keep writing those proposals. Keep knocking on doors. Keep making those calls. Keep showing up even when you don’t feel like it.
Most people quit right before their breakthrough. Don’t be most people.
Your business isn’t just your livelihood—it’s your shot at winning the biggest game there is. Every day you’re either getting better at it or falling behind.
The choice is yours.
Soon enough, that yes is coming your way. But only if you stay in the game long enough to earn it.
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